How Trolli Turned Candy Into a Canvas

 
 

In the world of sneaker freaks, customization is everything, individuality is life and Instagram is the go-to platform for inspiration and personal expression. To satisfy this craving for customization, we used Instagram Stories to introduce Trolli’s Sour Brite Sneaks as a brand-and-fan collaboration.

 
 
SBS_PhonesBKGD_1a.jpg

Instagram's New Remix Functionality Allowed Fans To Get Creative

 
SBS_Phones_1a.png
 
 

By reimagining the way candy could be “sampled,” digitally savvy sneakerheads added their own flava using Instagram’s all-new “Remix” functionality. Our candy became their canvas, and fans were so immersed in customizing their kicks, they spent an average of over 7 minutes creating digital content so bizarrely creative, it blew even our minds.

 
 
Remix_Circle_01.gif
 
 
Remix_Phones.jpg
 
 
REMIXES.jpg
 
 

2,000

Submissions in 5 days

 

605K

Organic story views

 

7

Minute average engagement