Snapchat is filled with brands fighting for your attention with bright, loud, in-your-face content. So to promote Great Clips haircuts, we did the simplest thing we could.
We cut to black, turning people’s glossy black screens into makeshift mirrors. Copy at the bottom of the screen directed their attention to their hair, prompting them to swipe up to easily check in online.
As a result, swipe-up rates were more than quadruple Snapchat's success benchmark, while Online Check-Ins were 22% higher than the average month.